Your message,
brought to life.
Freelance marketing and content support that takes your ideas and turns them into clear, creative content, ready to reach the right people, in the right places, across the right formats. So you can get on with everything else.
Clear, joined-up messages that work across multiple formats and channels, giving your audience the information they need, where they need it.
Campaigns that feel cohesive. Content people actually use. Messages that land with clarity and confidence, internally and externally.
Hello and welcome
I am a freelance Marketing and Content Specialist and founder of The Showell Creative. I work with start-ups, SMEs, public speakers and training specialists to turn ideas, messages and communications into practical, effective content.
I take a collaborative, people-first approach to every project. Clients often describe working with me as straightforward and enjoyable, and the content as clear, well-structured and genuinely fit for purpose.
CIM Level 6 Diploma in Professional MarketingOxford College of Marketing, 2023 to 2025
BA Hons English LiteratureLeeds Metropolitan University
15+ years in B2B marketing and communicationsStart-ups, SMEs and multi-site organisations
Helping you say the right thing, to the right people, in the right way
Whether you are growing a business, launching a programme, speaking on a platform or communicating with a team, I take the content off your plate and deliver it in a way that lands.
Campaign packages
Social post, email, blog and internal messaging planned and created together so your message feels joined-up across every channel.
E-guides and one-pagers
Downloadable guides, playbooks and one-pagers that inform, engage and give your audience something genuinely useful to keep.
Newsletters and email
Colleague, client and subscriber communications written to feel purposeful, personal and worth opening.
Blog posts and articles
Written, structured and formatted blog content, case studies and short articles that build authority and drive engagement.
Presentations and pitch decks
Proposals, event presentations and pitch decks structured to tell a clear story and designed to make an impression.
Internal communications
Colleague-facing content including handbooks, toolkits, engagement materials and intranet copy that keeps teams informed and connected.
Training materials
Learner-friendly, well-structured training content that facilitators can deliver with confidence and participants can actually follow.
Social media content
LinkedIn posts, hooks and copy created to build genuine engagement and support wider campaigns rather than simply fill a feed.
From idea to finished content
I handle the thinking, the writing and the structure. All I need from you is a sense of what you want to achieve, and any existing concepts, white papers or collateral you already have.
We have a conversation
You tell me what you need to communicate and who you are talking to, along with any existing material or ideas you want to build on.
I plan the approach
I work out which formats will do the most work for your message and your audience, and map out a clear plan.
I create the content
I write, structure and deliver finished, usable assets. You get content you can act on straight away.
Your message lands
One core idea, reaching the right people across multiple formats and touchpoints.
What clients say
Reliable, collaborative and consistently going beyond the brief. Here is what it is like to work with The Showell Creative.
Working with Sky is always an absolute pleasure. The quality of her work is consistently excellent, and she brings a level of creativity, precision, and brand understanding that is genuinely rare. She has taken the lead on our quarterly, group-wide newsletter, the Expect Express, elevating it to a publication we are extremely proud of, along with multiple other projects. Her ability to translate our vision into engaging layouts and compelling copy has transformed the way we communicate across the business. Reliable, collaborative, and consistently exceeding expectations, Sky has become a trusted extension of our team.
Sky has a real strength in taking rough ideas or early-stage content and shaping them into something clear, structured, and genuinely fit for purpose. She does not just focus on the content itself, but how it will be received, always considering the audience, the message, and the wider objective behind it. Her work is consistently well thought through and easy to put into action, making her a valuable support across a range of marketing activity. She also brings a positive, collaborative approach to everything she does, making her a pleasure to work with.
Straightforward pricing
Two flexible options depending on how you would like to work. Both come with the same collaborative, considered approach.
Retainer
- ✓ Guaranteed availability each month
- ✓ Reserved hours just for you
- ✓ End of contract notice provided
- ✓ Flexibility in how hours are used
- ✓ Superior value per hour
- ✓ Invoiced in advance
Ad hoc
- ✓ Ideal for one-off projects or tasks
- ✓ Suits higher-input design or research work
- ✓ No long-term commitment required
- ✓ Payment on completion of brief or agreed hours each month
Ready to get your message out there?
Contact me today to find out how The Showell Creative can help you.